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SOCIAL-FIRST SHOOT PRODUCTION
Pureology (L'Oréal)

I pitched a new content strategy plan to echo brand positioning and convinced my department and the Head of Brands of the importance of a dedicated social-first video shoot. I led the production of the shoot, which included directing two teams. I owned the project from pre-production and the development of storyboards to photography, filmmaking, and post-production.

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