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SOCIAL-FIRST CONTENT CREATION

I'm inspired to build a genuine connection with the community through storytelling and data-informed content. Grounded in providing value and entertainment on social media. I've created content for brands including L'Oreal, Pureology, Mizani, Vestiaire Collective, and Horizon Media from production to execution, to post-production.  I've also led creative strategy and teams; and organized, produced, and directed social-first shoots. My personal and brand content work was published in Vogue, Marie Claire, Grazia, Lonely Planet, Suitcase, and Accidentally Wes Anderson.

VIDEO | TECH, FASHION & BEAUTY

Brand: Pureology

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (including set design, shooting, editing, color grading)

Brand: Vestiaire Collective

My contribution: Social Media Channels Strategy, Shoot Production, Filmmaking, Pre and Post-Production (including set design, styling, interviewing, shooting, editing, color grading)

Brand: Pureology

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Covey

My contribution: Strategy & Concept, Filmmaking, and Post-production (including set design, shooting, editing, motion graphic design, color grading)

Brand: Vestiaire Collective

My contribution: Social Media Channels Strategy, Shoot Production, Filmmaking, Pre and Post-Production (including set design, styling, interviewing, shooting, editing, color grading)

Brand: Mizani

My contribution: Social Strategy, Video Concept, Filmmaking, and Post-production (including shooting, editing, color grading)

PHOTOGRAPHY

Brands: Mizani & Pureology

My contribution: Photography, set design, editing, retouching

MEMES | DESIGN, SOCIAL STRATEGY & COPYWRITING
PLATFORM-INTEGRATED UGC

Brand: Mizani

My contribution: Sourcing, legal clearance, platform-specific adaptation

Brand: Mizani, Pureology

My contribution: Sourcing, legal clearance, platform-specific adaptation, editing

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