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Brand: Covey

My contribution: Concept, Filmmaking, and Post-production (set design, shooting, editing, motion graphic design, color grading)

SOCIAL-FIRST CONTENT CREATION: VIDEO & PHOTO

I'm inspired to build a genuine connection with the community through storytelling and data-informed content. Grounded in providing value and entertainment on social media.

I've created content for brands including L'Oreal, Pureology, Mizani, United Healthcare, and Horizon Media from production and execution to post-production. I've also led creative strategy and teams; and organized, produced, and directed social-first shoots.

My personal lifestyle content work was published by @LonelyPlanet, @AccidentallyWesAnderson, @CentrePompidou, @Urban JungleBlog, and @VisitDubai among others.

SOCIAL VIDEO

Brand: Pureology

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Pureology

My contribution: Concept, Filmmaking and Post-production (shooting, editing, color grading)

Brand: Pureology

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Pureology

My contribution: Social-first Concept, Filmmaking, and Post-production (shooting, editing, color grading)

Brand: Mizani

My contribution: Concept, Filmmaking and Post-production (shooting, editing, color grading)

Brand: Pureology

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Mizani

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Mizani

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Mizani

My contribution: Shoot Production and Direction, Strategy, Concept, and Post-production

Brand: Mizani

My contribution: Shoot Production and Direction, Strategy, Concept, and Post-production

Brand: Mizani

My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)

Brand: Mizani

My contribution: Shoot Production and Direction, Strategy, Concept, and Post-production

PHOTOGRAPHY & SOCIAL PHOTO

Brands: Mizani & Pureology

My contribution: Photography, set design, editing, retouching

STORIES

Brand: Pureology

My contribution: Concept, strategy, video, motion graphics

Brand: Pureology

My contribution: Concept, strategy, video, motion graphics

Brand: Pureology

My contribution: Concept, strategy, UGC sourcing, video adaptation, motion graphics

PLATFORM-INTEGRATED UGC

Brand: Mizani

My contribution: Sourcing, legal clearance, platform-specific adaptation

Brand: Mizani, Pureology

My contribution: Sourcing, legal clearance, platform-specific adaptation, editing

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