SOCIAL-FIRST CONTENT CREATION
I'm inspired to build a genuine connection with the community through storytelling and data-informed content. Grounded in providing value and entertainment on social media. I've created content for brands including L'Oreal, Pureology, Mizani, Vestiaire Collective, and Horizon Media from production to execution, to post-production. I've also led creative strategy and teams; and organized, produced, and directed social-first shoots. My personal and brand content work was published in Vogue, Marie Claire, Grazia, Lonely Planet, Suitcase, and Accidentally Wes Anderson.
VIDEO | TECH, FASHION & BEAUTY
Brand: Pureology
My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (including set design, shooting, editing, color grading)
Brand: Vestiaire Collective
My contribution: Social Media Channels Strategy, Shoot Production, Filmmaking, Pre and Post-Production (including set design, styling, interviewing, shooting, editing, color grading)
Brand: Pureology
My contribution: Shoot Production, Strategy, Concept, Filmmaking, and Post-production (set design, shooting, editing, color grading)
Brand: Covey
My contribution: Strategy & Concept, Filmmaking, and Post-production (including set design, shooting, editing, motion graphic design, color grading)
Brand: Vestiaire Collective
My contribution: Social Media Channels Strategy, Shoot Production, Filmmaking, Pre and Post-Production (including set design, styling, interviewing, shooting, editing, color grading)
Brand: Mizani
My contribution: Social Strategy, Video Concept, Filmmaking, and Post-production (including shooting, editing, color grading)
PHOTOGRAPHY









Brands: Mizani & Pureology
My contribution: Photography, set design, editing, retouching
MEMES | DESIGN, SOCIAL STRATEGY & COPYWRITING









PLATFORM-INTEGRATED UGC




Brand: Mizani
My contribution: Sourcing, legal clearance, platform-specific adaptation




Brand: Mizani, Pureology
My contribution: Sourcing, legal clearance, platform-specific adaptation, editing