SOCIAL-FIRST & DATA-DRIVEN
CONTENT CREATOR, PRODUCER & ART DIRECTOR
INDUSTRIES: Tech, entertainment, corporate B2B, healthcare, beauty, fashion, hospitality, and lifestyle.
SELECT BRANDS: L'Oréal, Pureology, Mizani, Frank Darling, Covey, Aptar, Vestiaire Collective. Partnerships with Jessica Chastain, Micaela Erlanger, and Burberry.
PUBLISHED IN: Vogue US and Vogue Italia, Marie Claire, Harper's Bazaar, Grazia, Accidentally Wes Anderson, Lonely Planet, and Suitcase.
Wes Anderson Trend
Brand: Frank Darling
My Contribution: brand social media strategy, concept, content creation, and post-production lead. Shot on Nikon Z8.
Community x Brand Activation
Brand: Vestiaire Collective
My Contribution: brand social media strategy, concept, end-to-end content creation, including scripting, shooting, production, and editing.
Community x Brand Activation
Brand: Frank Darling
My Contribution: brand social media strategy, concept, end-to-end content creation, including scripting, shooting, production, and post-production lead.
Aspirational UGC
Brand: Pureology - L'Oréal
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading. Shot on Sony a7 III.
Behind-the-Scenes
Brand: Pureology - L'Oréal
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading. Shot on Sony a7 III.
Aspirational UGC
Brand: Pureology - L'Oréal
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading. Shot on Sony a7 III.
Branded EGC
Brand: Vestiaire Collective
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading.
App-first x Street Interview
Brand: Vestiaire Collective
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading.
Experiential Event Content
Brand: Vestiaire Collective
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading.
Behind-the-scenes
Brand: Frank Darling
My contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting & editing.
Street Interviews
Brand: Vestiaire Collective
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading.
App-first EGC
Brand: Vestiaire Collective
My Contribution: brand social media strategy, shoot pre- and post-production, end-to-end content creation, including scripting, shooting, editing, and color grading.
Editorial Video
Branded Product Video
Password-Protected Case Study
Hospitality & Travel
Password-Protected Case Study
SOCIAL-FIRST STILLS & PHOTOGRAPHY
