I developed a social media strategy for the Creator Summit 2024 activations, transforming YouTube's annual event into a community-building, memorable, and organically shareable experience.

 

Tapping into my knowledge of creators and their niches, I envisioned unique content activations, personalized experiences, and interactive elements on the intersection of experiential and digital – for both, YouTube's coverage and creator collaboration online and in-person.

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I worked on the strategy and developed ideas, reporting to the experiential Creative Director. The teams at MAS and YouTube have produced the event and the content.

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150 Creators in Attendance including @jadebeason, @colinandsamir, @michellekhare, @druski, @thesweetimpact, @adamw, @hopescope, @sheenamelwani, @doctor.mike, @ianboggz, @piersonwodzynski, @neiladri and many more.