AI x SOCIAL-FIRST CAMPAIGN WITH 2.3M ORGANIC IMPRESSIONS
The Brief: Vestiaire Collective launched a vintage category on its digital platform. I was asked to come up with the social media strategy, campaign concept, and lead end-to-end execution, to be launched in 1,5 weeks.
The Concept: The vintage category is experiencing a renaissance. So why not turn renowned icons into brand ambassadors? And more importantly, let them 'speak for themselves'?
Featured in Vogue US, Vogue Italia, Marie Claire, Grazia, and Harper's Bazaar.
Resulted in
INCREASE IN ORGANIC POSITIVE SENTIMENT AND ENGAGEMENT ACROSS SOCIAL MEDIA PLATFORMS
2.3M
MILLION ORGANIC IMPRESSIONS
224%
ORGANIC REACH VS AVERAGE ON BRAND'S CHANNELS
CONTENT
SOCIAL-FIRST CAMPAIGN TEASER
CONTENT
MEMES
MY CONTRIBUTION
I developed the creative concepts, strategy, and end-to-end execution for this campaign, often working hands-on on the visual and copy. I fully owned the teaser content, AI and AR prototyping. I scripted and produced all content, and worked with an AR agency and internal teams to bring this campaign to life.