I make brands go viral
through social media strategy & content.
Social Media Director | Content & Marketing Director
Select Clients: YouTube, L’Oréal, Eventbrite, Vestiaire Collective, and UnitedHealthcare.
Collaborations: TikTok, Netflix, Prime Video, Burberry, Stella McCartney, Isabel Marant, Dunkin'.
Featured in: Marketing Brew, Vogue US, Vogue Italia, Marie Claire, Grazia, Lonely Planet, and Harper’s Bazaar.
About
Hi! I'm a social media and marketing director working across strategy, creative production and hands-on execution. I've built and led social media for global brands: YouTube, L'Oréal, Eventbrite, Vestiaire Collective, Netflix, Fortune 500 brands. Worked cross tech, apps, entertainment, hospitality and wellness, beauty, fashion, spanning both B2C and B2B. I repeatedly scaled social metrics for brands big and small, growing brands' reach, engagement and brand KPIs 10 times over. In most of my in-house and freelance roles, I've stayed hands-on with execution: creating social-first content, shooting, editing, and owning brand content productions.
Reached 43M+ views in one video and 50M+ with repeatedly viral franchise, 50+ ROAS on paid social media, and grew brand's following by half a million in under a year. I've led and produced campaigns with Jessica Chastain, Netflix, TikTok, Prime Video, Burberry, Stella McCartney, Isabel Marant, Dunkin', and more. My work was published in the Vogue, Harper's Bazaar, Marie Claire and The Marketing Brew.
Roles: Social Media Director | Content Director | Marketing Director | Sr. Social Media Strategist and Lead