I make brands go viral
through social media strategy & content.
Social Media Director | Content Director
Select Clients: YouTube, L’Oréal, Eventbrite, Vestiaire Collective, and UnitedHealthcare.
Collaborations: TikTok, Netflix, Prime Video, Burberry, Stella McCartney, Isabel Marant, Dunkin'.
Featured in Marketing Brew, Vogue US, Vogue Italia, Marie Claire, Grazia, Lonely Planet, and Harper’s Bazaar.
About
I'm a social media strategist trusted by Fortune 500 global brands: YouTube, Eventbrite, L’Oréal, Vestiaire Collective, and UnitedHealthcare. As well as in collaboration with Netflix, TikTok, Prime Video, Burberry, Stella McCartney, Isabel Marant, Dunkin', and more. I repeatedly scale social metrics for brands big and small:
- grew brands' reach and engagement 10 times over
- led multiple viral campaigns with up to 43M views
- created viral franchises reaching 50M views and counting
- reached 50+ ROAS on paid campaigns
-grew social followers by 500K+ in just under a year (1.3M–1.8M)
I build digital transformation roadmaps and cross-functional workflows with AI enhancements. My experience spans tech, app, entertainment, experiential, beauty, fashion, healthcare and hospitality industries across B2C and B2B. In Content Director shoes, I created and led social-first shoots, brand refreshed and and 360 content campaigns.
Roles: Social Media Director | Content Director | 360 Marketing | Performance Marketing