Developed social strategies for YouTube's Creator Summit – an experiential & digital event for the world's biggest creators including Mr. Beast, Colin & Samir, Valkyrae, Jeenie Weenie, and Zach King. Developed content, in-person and digital activations that came to life during the Summit – driving impressions for YouTube and its creators, inspired connection, and social media sharing!

2.3M  MILLION ORGANIC IMPRESSIONS

​+130%  FOLLOWER GROWTH

​+140%  ORGANIC ENGAGEMENT RATE

1.8M+ GREW FOLLOWERS FROM 1.3M TO 1.8M

​43M REACHED WITH A SUSTAINABILITY CAMPAIGN

​DOUBLED TIKTOK FOLLOWERS

8M+  MILLION ORGANIC VIEWS​​

12X  ORGANIC AVG. ENGAGEMENT GROWTH

+224%  ORGANIC REACH GROWTH

+154%  ORGANIC CTR

5X ORGANIC VIEWS GROWTH

25 of 25  BEST REELS OF ALL TIME

+162%  ENGAGEMENT RATE

12.3M ORGANIC TENTPOLE REACH

PUBLISHED IN: 1M+ LONELY PLANET, URBAN JUNGLE BLOG, VISIT DUBAI, VISIT ACCIDENTALLY WES ANDERSON

3.8M  VIEWS

​

14.7%  ENGAGEMENT RATE

I led the production and direction of the social video-first shoot for L'Oréal's Pureology, from pre-production and the development of storyboards to set design, photography, filmmaking, and post-production. Created for Instagram reels and TikTok, the content was also used for highly convertible Above the Fold e-Commerce.

Following my social media strategy, I produced and directed a video-first shoot for L'Oréal's Mizani, from pre-production and the development of storyboards to set design, photography, filmmaking, and post-production.