CORACAO CONFECTIONS
Digital Marketing Brand Startegy
focusing on Social Media & Content
vol1. Competitor and Situational Analysis
COMPETITOR
Analysis of Competitor Social Media Presence and Digital Marketing Activities, and their Performance. Review of Instagram, Facebook, and TikTok practices; Website ratings and scores; ROAS performance and Traffic Acquisition streams analysis, per marketing channel and Social Media Platforms.
SWOT
Combining previously conducted in-depth Industry, Indie-food niche, and Target Audience Research Report with Competitor and Brand Landscape Analysis, I've pinpointed main Strengths, Weaknesses, Opportunities and Threats that are to affect the strategy in development.
PESTEL
Consisting of Political, Economic, Social, and Technological Analysis, the PESTEL grid narrowed down the main aspects affecting the Brand, the Industry, and the Consumer.
vol2. Target Audience
OUTLINE
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Target Audience Segmentation
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Psychographic Profile
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Demographic Profile
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Online BehaviouR
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Social Media Use
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Purchase Motivations
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Relation to Industry Niche
PERSONA MATRIX
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Creative Ane
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Vegan Dane
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Busy Claire
REACH-VALUE MATRIX
To guide the planning of Campaigns and Channels of the Startegy, Segmented Target Audience Personas are presented in Reach-Value Matrix to identify the
STRATEGY
OBJECTIVES
Integrate multimedia content on Social Media to increase channel’s following by 200%
Launch an influencer marketing campaign to increase social media traffic acquisition by 300%
Optimize Website to increase organic search acquisition by 70%.
Send email campaign newsletter to MQLs and with incentives to buy products - increase email conversion by 150%
CHANNELS
Social Media
Content Marketing
Webiste Optimization
SEO
Email Marketing
SOCIAL MEDIA
Instagram
TikTok
Pinterest
