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WORKED WITH A CHOCOLATIER BESPOKE BRAND TO DEVELOP STRATEGY RESEARCH AND
MAXIMIZE AUDIENCE REARCH ON TIKTOK, INSTAGRAM & YOUTUBE

​By thoroughly researching the Food Industry environment I have created DATA-DRIVEN PERSONA PROFILES and outlined the most relevant TRENDS AND CONTENT TYPES ON SOCIAL MEDIA, and FUTURE PROJECTIONS for the Digital Marketing Strategy of the Indie Chocolatier brand, Coracao Confectionaries.

​I have uncovered personas' psychology, sentiment, values and expectations, and as a result described HOW BRANDS CAN MEET THEM IN THE MOST AUTHENTIC AND POWERFUL WAY  on social and beyond.

Explained how MEDIA FORMATS AND PLATFORMS' FEATURES can elevate digital marketing practices of the food brand and help reach your best customers.

*This project is a part of the Digital Marketing Institute x AMA (American Marketing Association) Postgraduate Course. The Thesis Project is developed for Coracao Confectioneries Company.

This case study is crafted as both a standalone Research Project and as a first step in the Digital Marketing Strategy which is a project in progress.

Woman Eating Cookie
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