SOCIAL MEDIA & DIGITAL MARKETING STRATEGY
FOR AN INDIE CHOCOLATIER BRAND
Emphasis on Social. Applying the best practices of social media marketing and the latest digital trends in the industry I created a fully integrated Social Media and Digital Marketing Strategy for an indie chocolatier brand.
I performed a digital audit and developed Industry and Trends Research Reports to inform the strategy. I developed data-informed social media and content strategies, a new tone of voice and implementation plans for TikTok, Instagram, and Pinterest. As a part of the project, I developed Social Media, Influencer, Content, SEO and Email Marketing Campaigns. Working for a niche CPG indie brand, I've maximized the use of budget spend and grew the expected ROI.
*This project is a part of the AMA (American Marketing Association) Expert Certification. Developed for Coracao Confectioneries Company by Lea Leyva,